What is the best social network for my business?

social network


Many companies still do not have a defined strategy for social networks and believe that just "being there" in a social network is enough.

It is impossible to talk about transformation and digital experience without social networks. Unfortunately, many companies still do not have a defined strategy for social networks, and just as they did at the time of having their website published on the network, they believe that just "being there" in some social networks is enough. It is not. Others simply believe that social networks are the source of all evil.

Can I still grow my audience on Social Networks?

If you are reading this article, it is because you think that just "being there" on some social network is not the solution, and you believe that it is still possible to become visible and get clients. So, today I would like to share some details about some of the most popular social networks. Then, in the next sessions, we will be able to talk about a "correct" and well-defined strategy that can help you achieve your goals. Social media advertising services highly boost your audience.

To reach my objectives?

This is exactly one of the first steps in social networks. If you are just starting, you should know you need a plan. If you and your brand have been on the web for years, but you don't know why it doesn't work, "nobody follows you," it is important, first of all, to know how to identify what the problem is and what the real needs of your brand are. Isn't it true that you do it in the analog world? So why not do it digitally?

You must know your overall goal and then focus! The objectives are to have quality content that creates engagement and trust and leads to conversion. Additionally, your specific goals should be measurable, achievable, realistic, and timely. By the way, in 2018, you will no longer be able to have 1 million followers on Instagram.

Before we go any further, how about some reflection questions?

1.      Is my organization moving at the speed of Instagram and Twitter?

2.      Does it make sense to use social networks in 2018?

3.      Can social networks help me in my business?

4.      What social networks should I use?

5.      What strategy should I have in social networks?

If the answers to these questions cause concern, I encourage you to keep reading!

Lots of online resources

There is no shortage of tutorials on the web, specialized blog articles and even instructions on what you should do to have more followers and get a conversion. Many of these resources are very well done and help you get followers. But are these followers real? Will they be your clients one day?

What activities should I do on social networks?

It can be a good exercise to focus on cost, popularity, audience, suitability, whether it is easy to use, does it allow geolocation.

To maintain focus within your strategy, you should consider using specific social networks and not generalize on Twitter, Facebook, Instagram, YouTube, etc... Once you have selected "your social networks," you can start with your strategy.

TIP: Get help from internet marketing agency like Mavenup Creatives to get exceptional social media marketing services.

Here's what you should know about the most used networks, according to Spredfast:

Facebook

Demographics

·         Facebook has 2 billion monthly active users

·         Type of users: General public. Adults.

·         52% are women

·         81% live in urban/rural areas

·         75% of users spend more than 20 minutes per day on Facebook. He spends 35 minutes a day on media.

·         82% have some type of higher education

·         The most used device is the mobile - 170 million against 90 million on the computer

What content to share?

News about your business, products, articles, or advertisements,

What is the recommended frequency for sharing?

3 to 7 times a week. It is important to keep the feed active and updated.

Instagram

Demographics

·         Instagram has 800 million monthly active users - 500 million daily active users!

·         Type of users: Suburban and urban millennials

·         58% of users are women

·         He spends 15 minutes a day in media on Instagram.

·         Most Followed Accounts: Selena Gomez, Cristiano Ronaldo, Ariana Grande

·         53% of followers follow brands - How many follow your brand?

·         The most used device is the mobile - 91 million against 21 million on the computer.

What content to share?

Engaging visual media, product photography, photos and images of people, and behind-the-scenes stories.

What is the recommended frequency for sharing?

3 to 5 posts per week, 1 to 15 stories per day.

Twitter

Demographics

·         Twitter has 317 million monthly active users

·         Type of users: Tech-savvy users of all ages

·         53% of users are men

·         He spends 2.7 minutes per day on average on Twitter.

·         79% of followers retweet SMEs

·         84% of users use Twitter for coupons, opinions and ideas

·         75% of users use Twitter daily to find out the news

·         The most used device is the computer - 82 million users per month against 31 million on mobile

What content to share?

Urgent updates, information about your business, and opinions.

What is the recommended frequency for sharing?

1 to 3 times a day.

LinkedIn

Demographics

·         LinkedIn has 106 million monthly active users

·         Type of users: Professionals from any sector

·         54% of users are men

·         He spends 17 minutes per day on average per visit.

·         Most Followed Accounts: Richard Branson, Bill Gates, Arianna Huffington

·         80% of leads generated on social media are generated on LinkedIn

·         The most used device is the computer - 60 million users per month against 20 million on mobile

What content to share?

Interesting content and updates about your business activity

What is the recommended frequency for sharing?

1 to 4 times a week.

Youtube

Demographics

·         Youtube has 1 Billion monthly active users

·         Type of users: General consumers looking for entertainment or doing general searches

·         55% of users are men

·         It spends 40 minutes per day, on an average per visit (2 million views per minute)

What content to share?

Educational videos, entertainment videos, informative videos

What is the recommended frequency for sharing?

1 to 3 videos per week

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